Yet Another Man’s Blog

Lately I’ve been hearing lots of rumblings round the online marketing community that say ezine advertising is dead and gone.

I must inform you that ezine advertising is alive and well — and still probably the most effective and strong sorts of online marketing available.

There are several reasons that is true but I’ll simply pay attention to three details.

Today’s ezines and newsletters are permission-based which suggests subscribers would like to receive these messages of their emailbox. Responsible publishers are proactive about giving subscribers total control over their subscription and dealing closely with their mailing service to make certain as virtually 100% deliverability as possible. Ezines deliver because they need to accomplish that or shut down.

The experts in online advertising and website positioning offer wide ranging and assorted opinions about what the proper marketing technique can be, but all of them agree on one point — content is king on the web. Content is attractive to look engines and visitors alike. It truly is content that makes a website sticky and successful. And content is one area where ezines and newsletters reign supreme. In today’s permission-driven environment they must deliver quality information or they’ll quickly be into chapter 11. Imagine your ad placed in a prominent position beside high-quality information that your audience wants. That’s what ezine advertising can deliver.

If content is king then links are the lifeblood of the web. Without links surfers couldn’t navigate round the internet and without links serps shouldn’t locate websites and pages. Oneoften overlooked aspect of ezines and newsletters is the powerful text link benefits offered by ezine advertising. While plenty of people are attracted by the immediate return in their message appearing before X selection of subscribers, they don’t realize that their ezine ad could work for them weeks, months and years after it was read via email. Just about all ezines and newsletters are archived on the internet and thanks to the content they offer often those archives are crawled regularly and ranked high by serps — and supply you with valuable oneway links to assist increase your search engine standing.

You can dismiss ezine advertising as dead and gone and focus on different kinds of online marketing. Yes, you’re able to dismiss ezine advertising, and you may fail to see immediate results from a targeted audience and you may fail to spot valuable backlinks working for you long into the long run.

This past weekend John P, Aaron Phillips, and I had the opportunity to visit the BlogWorld 2008 Expo at the Las Vegas Convention Center, so that we could promote the Grid Virtual Private Server offerings and enterprise migration services to the thousands of bloggers present at the conference.

It was a great opportunity to present our server offerings not only to those bloggers who are preparing to leave their shared hosting provider in favor of the Grid, but also to those who are currently on multi-server clustered environments with other providers, looking for better offerings and support on a more scalable platform.

We also shared a booth with two of our clients, Woopra and Automattic (WordPress).

After getting settled into the hotel, John P, Elie, Jad, and I headed out toward Fremont Street, which is what is referred to as “old school” Vegas.  Most of the casinos and hotels in the area are from the 1960′s, but what I found really cool was the canopy covering the entire street.  What I didn’t realize though is that they do an audio/video presentation every hour on Vida Vision, the equivalent of 1,200 plasma tv monitors.

After the conference, I spent Saturday and Sunday with the LT and Woopra crews casino-hopping.  Highlights included MGM, Caesar’s Palace, Harrah’s Piano Bar and the Bellagio light and water show, which I recorded on my Powershot digital camera.

Tomorrow afternoon, One Man, Another Man, and yours truly will depart for Blog World in Las Vegas, NV.  So here I sit, the day before I attend the largest gathering of bloggers and social media experts in the world, and I reflect on how I’ve not been so dedicated to keeping my blog updated.  I’m going to Blog World, not so much a blogger, but rather assisting AP and John P at the convention, and making myself available to anyone who has questions about LayeredTech and FastServers Managed Hosting services, and our enterprise migration services.

I do hope, however, that interacting with Blog World attendees will spark a fire under my behind, with motivation to make more time to write on my blog.  I couldn’t be more excited about this weekend — not only do I get to visit Las Vegas, but I get to interact with some of our enterprise clients, like WordPress and Woopra.

Well, it’s late, and I must start packing.  In the off-chance that anyone reading this is going to BlogWorld this weekend, keep an eye out for our crew, and stop by to introduce yourself!

I found out today that I was selected to go to the cPanel conference next month. I’ll be flying to New York City the 9th of next month, then the 10th I fly to Houston to meet the rest of the FastServers/LayeredTech team for the conference.

I’m definitely looking forward to putting names to faces with both the cPanel and LT staffs. Should be a great time!