Marketing Temps May help Businesses In A Recovering Economy
by Greg on Dec.02, 2010, under Android
After weathering the extended slowdown that dominated 2009, businesses are collectively breathing a tentative sigh of relief because the economy dusts itself down and prepares for the slow slog towards full health. Over the process last year, the ‘jobs bloodbath’ heralded by the media in late 2008 continued to take its toll, and unemployment reached its highest level for just about fifteen years.
With the economy recovering, many business owners find themselves caught between a rock and a troublesome place – whilst they need to capitalise at the improved market conditions, they lack sufficient headcount to take action. The straightforward solution is to recruit, yet this carries risk; firstly the recruitment process drains resources when it comes to time spent interviewing and coaching, and furthermore many businesses are justly cautious – in other words they need to be certain the economy is in recovery before committing to hiring. ” Companies will always wait to work out that the demand is there since the fixed cost of hiring isn’t trivial,” states Peter Cappelli of Wharton Business school.
In this environment, the price of temporary workers is realised. For instance, marketing jobs are often the primary to be cut in a recession, yet when the economy recovers, businesses have to market effectively if you want to gain market share and remain competitive. Combine this case with the dilemma mentioned above, and the provision of temporary marketing staff is a godsend – although one that many businesses overlook.
As well as generally being available at short notice, marketing temps can add value to organisations inside the following ways.
- No long-term commitment – One could generally hire full- or part-time marketers by the hour, week or month without committing to long-term employment. This permits you to cover temporary holes (i.e. maternity leave) or seasonal marketing campaigns without the commitment of an everlasting employment contract.
- Fresh ideas, diversity of expertise – a result of nature of contracting or temping, those that have chosen to work on this way could have been exposed to a much wider range of businesses, products and marketing strategies. This broad base of expertise means they are able to often give invaluable insight and convey fresh ideas to a corporate’s business plan.
- ” Three month interview” – working with a temp allows employers to view them at work, assess their ability and to look how their skill-set fits into the team. This extended and comprehensive period of assessment signifies that a ‘temp-to-perm’ hire is probably going to have more longevity than an employee who’s selected through a conventional two interview process.
- Save time and misuse of resources - Reckoning on the extent of the location it could possibly take six months in finding the perfect candidate. In the mean time, projects are placed on hold, or left out to other members of the team who may resent the additional workload and pressure involved. Contract marketers can often start within a question of days, and may be sure that these issues don’t arise.
